HSP Real Estate Group seasoned multi-disciplined management team is comprised of acquisitions, leasing, construction management, property management, and finance professionals. Prior to forming HSP Real Estate Group, the partners held senior management roles at SL Green Realty and Lehman Brothers. HSP Real Estate Group Founding Partners, Michael Reid and Gerard Nocera, are both former COOs of SL Green Realty Corp (SLG) a top performing NYSE listed REIT and the largest commercial landlord in New York City. HSP Real Estate Group strategy is to capitalize on the team’s long term relationships to target NYC office investments with a focus on middle-market transactions. We seek value-add opportunities with potential for repositioning or adaptive reuse, with a focus on emerging path of growth locations.
TEAM
Gerard T. Nocera serves as Co-Founder and Managing Partner of HSP Real Estate Group. He is responsible for strategic planning, real estate management, leasing and construction, and acquisitions and dispositions. Since the formation of HSP Real Estate Group, Nocera has worked on the highly successful purchase, management and sale of 1372 Broadway with Starwood Capital and the acquisition, redevelopment and sale of 142 West 36th Street and 234 West 39th Street with The Davis Companies. He also worked on the notable asset the Lipstick Building, 292 Madison Avenue and 183 Madison Avenue.
He previously served as Chief Operating Officer for SL Green where he worked for over 16 years. He was primarily responsible for building the company’s management, leasing, construction and marketing departments. He was instrumental in designing and implementing the Companies transformation from a small side street, Grade B Office Leasing and Management company to the largest publically traded owner of Manhattan office space. He oversaw an office portfolio in excess of 25 million square feet and led construction projects including major repositionings of 485 Lexington Avenue, 750 Third Avenue, 100 Park Avenue, 1250 Broadway and 317 Madison Avenue. He also worked on over $7 billion of acquisitions and dispositions.
From 1984 to 1989, he was a broker with the NY office of Coldwell Banker (currently CBRE) and worked as a Landlord Representative for the Cohen Brothers, a prominent New York landlord. Mr. Nocera holds a Bachelor of Arts Degree from Duquesne University.
Michael W. Reid serves as Co-Founder and Managing Partner of HSP Real Estate Group. He is responsible for strategic planning, finance and reporting, acquisitions and dispositions, debt financings, and structuring joint ventures. Since the formation of HSP Real Estate Group, Reid has worked on the highly successful purchase and sale of 1372 Broadway with Starwood Capital and the purchase, redevelopment and sale of 142 West 36th Street and 234 West 39th Street with The Davis Companies. He also worked on the notable asset management assignments including the Lipstick Building, 292 Madison Avenue and 183 Madison Avenue.
He formerly served as Chief Operating Officer of SL Green from 2001-2004 where his responsibilities included strategic planning, corporate and real estate operations, finance and reporting, & capital raising in the public and private debt and equity markets and risk management. In this capacity, he worked on over $2 billion of acquisitions and dispositions. He took SL Green public in 1998. Prior to SL Green, Michael Reid was a Managing Director of Lehman Brothers responsible for the REIT Equity practice and lead managed over $7 billion in primary and secondary equity offerings. Mr. Reid worked at Lehman Brothers for fourteen years in sales and trading and real estate investment banking. Prior to joining Lehman, Mr. Reid worked in the real estate banking and acquisition department of The First Boston Corporation. Mr. Reid holds a Bachelor of Arts and Master of Divinity Degree from Yale University.
Mr. Reid currently sits on the Board and serves as Chairman of the Board for Capital Senior Living (CSU: NYSE) and Chairman of the Audit Committee for Inland Residential Properties Trust.
Prior to merging with HSP Real Estate Group, LLC, Ira Z. Fishman was the Chief Executive Officer of EVO Real Estate Group, which had been previously known as Winoker Realty Company. At EVO He was focused on maintaining and enhancing the company's relationships with its clients, forging new business development with owners, investors and equity sources, and is actively pursuing investment opportunities with various partners.
Mr. Fishman has been involved in the New York Metropolitan commercial real estate market for over 44 years. The depth of his experience includes asset management, commercial leasing, building ownership and development. His own real estate portfolio encompasses approximately 20 commercial and multifamily properties in New York City. As an owner, he specializes in the renovating and updating of neglected buildings to prime office properties.
Mr. Fishman spent ten years at Winoker Realty Co. as Executive Vice President and Principal. He helped to greatly enhance the overall operations and growth of the firm and was responsible for the expansion and development of Winoker's leasing and management divisions.
At the beginning of his career, Mr. Fishman learned the real estate business from the ground up at Newmark & Co. During his 26-year tenure, he was eventually named a partner of the firm. He acted as leasing/managing agent for nine commercial buildings with over 3,500,000 square feet of rentable space and oversaw a team of five associates. Mr. Fishman was also involved in the acquisition of many loft buildings and oversaw the redevelopment of these properties.
Mr. Fishman received his Bachelor of Arts degree in Economics, graduating Phi Beta Kappa from Rutgers College. He is Chairman of the Real Estate Board of New York's Midtown South Office Committee, sits on the Board of Directors of the Garment Center Alliance (BID) and is in his third term on the Board of Directors of the Commercial Brokerage Division of the Real Estate Board of New York. He is also a former secretary of the Young Men's/Women's Real Estate Association of New York and a former Chairman of the Board of Directors of Boys Town New York.
PROPERTIES
Dana L. Moskowitz is a Partner at HSP Real Estate Group. Previously she was a Principal and the President of EVO Real Estate Group, a firm which merged with Herald Square Properties to form HSP Real Estate Group in 2017. Her main responsibilities entail new business development, client relations and overseeing the leasing and operations of her family real estate holdings. Additionally, she serves as the Business Director for HSP in NAI Global, the largest and most powerful network of independently owned commercial real estate firms.
Ms. Moskowitz was a one of the founding partners and a Principal of ID Real Estate Partners, where she focused on acquisitions and brokerage. At ID she acquired a long term net lease on an 112,000 square foot office building and oversaw the repositioning of the property. Ms. Moskowitz began her career at Winoker Realty Company in 2003 as a leasing broker representing both tenants and landlords.
Ms. Moskowitz graduated from Cornell University with a Bachelor of Arts in Government. She is a board member of B'nai Brith Real Estate Division, a former Chairperson for the Real Estate New Leadership Cabinet of Israel Bonds, a member of the Young Men and Women's Real Estate Association and the Real Estate Board of New York. Dana has been recognized as a "Rising Star" by the Real Deal, a Women of Influence by Real Estate Forum and honored as a 2015 Pioneering Woman in Real Estate by Sokol media.
PROPERTIES
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Acquisition
Mr. McElroy has over 30 years of experience in the real estate industry and has been involved in the acquisition and asset management of over $2 billion of real estate comprising 11 million square feet in over 30 properties. He has a broad-based background with expertise in acquisitions, dispositions, asset management, due diligence, financing, development, deal structuring and financial analysis. He has a proven investment track record having achieved significant returns on real estate investments and has successfully partnered with several institutional equity investors throughout his career.
Mr. McElroy has worked with some of the premier real estate owner/developers in New York including S.L. Green Realty Corp., Fisher Brothers and Olympia & York. While at S.L. Green Realty Corp., he played an integral role in the emergence and growth of the company in the New York City real estate market including initial public offerings that raised over $600 million. -
Construction Management
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Asset Management
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Brokerage Services
Dana L. Moskowitz is a Partner at HSP Real Estate Group. Previously she was a Principal and the President of EVO Real Estate Group, a firm which merged with Herald Square Properties to form HSP Real Estate Group in 2017. Her main responsibilities entail new business development, client relations and overseeing the leasing and operations of her family real estate holdings. Additionally, she serves as the Business Director for HSP in NAI Global, the largest and most powerful network of independently owned commercial real estate firms.
Ms. Moskowitz was a one of the founding partners and a Principal of ID Real Estate Partners, where she focused on acquisitions and brokerage. At ID she acquired a long term net lease on an 112,000 square foot office building and oversaw the repositioning of the property. Ms. Moskowitz began her career at Winoker Realty Company in 2003 as a leasing broker representing both tenants and landlords.
Ms. Moskowitz graduated from Cornell University with a Bachelor of Arts in Government. She is a board member of B'nai Brith Real Estate Division, a former Chairperson for the Real Estate New Leadership Cabinet of Israel Bonds, a member of the Young Men and Women's Real Estate Association and the Real Estate Board of New York. Dana has been recognized as a "Rising Star" by the Real Deal, a Women of Influence by Real Estate Forum and honored as a 2015 Pioneering Woman in Real Estate by Sokol media.
PROPERTIES
Prior to merging with HSP Real Estate Group, LLC, Ira Z. Fishman was the Chief Executive Officer of EVO Real Estate Group, which had been previously known as Winoker Realty Company. At EVO He was focused on maintaining and enhancing the company's relationships with its clients, forging new business development with owners, investors and equity sources, and is actively pursuing investment opportunities with various partners.
Mr. Fishman has been involved in the New York Metropolitan commercial real estate market for over 44 years. The depth of his experience includes asset management, commercial leasing, building ownership and development. His own real estate portfolio encompasses approximately 20 commercial and multifamily properties in New York City. As an owner, he specializes in the renovating and updating of neglected buildings to prime office properties.
Mr. Fishman spent ten years at Winoker Realty Co. as Executive Vice President and Principal. He helped to greatly enhance the overall operations and growth of the firm and was responsible for the expansion and development of Winoker's leasing and management divisions.
At the beginning of his career, Mr. Fishman learned the real estate business from the ground up at Newmark & Co. During his 26-year tenure, he was eventually named a partner of the firm. He acted as leasing/managing agent for nine commercial buildings with over 3,500,000 square feet of rentable space and oversaw a team of five associates. Mr. Fishman was also involved in the acquisition of many loft buildings and oversaw the redevelopment of these properties.
Mr. Fishman received his Bachelor of Arts degree in Economics, graduating Phi Beta Kappa from Rutgers College. He is Chairman of the Real Estate Board of New York's Midtown South Office Committee, sits on the Board of Directors of the Garment Center Alliance (BID) and is in his third term on the Board of Directors of the Commercial Brokerage Division of the Real Estate Board of New York. He is also a former secretary of the Young Men's/Women's Real Estate Association of New York and a former Chairman of the Board of Directors of Boys Town New York.
PROPERTIES
John Monaco, Executive Vice President at HSP Realty Group, has over 30 years of experience in the New York City Commercial real estate industry.
Mr Monaco served as Senior Vice President of Leasing at SL Green Realty Corp where he oversaw the leasing of 12 buildings and over 8 million square feet of office space in both the Downtown and Midtown markets. Additionally, while at SL Green, he was involved with over $7 billion of acquisitions.
Mr Monaco was formerly Director of Leasing for Cohen Brothers and The Moinian Group. He is a member of The Real Estate Board of New York. Mr. Monaco has earned a BFA and an MFA from Pratt Institute in Brooklyn, New York.
PROPERTIES
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Building Management
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Commercial Co-op / Condo Sales
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Consulting
Gerard T. Nocera serves as Co-Founder and Managing Partner of HSP Real Estate Group. He is responsible for strategic planning, real estate management, leasing and construction, and acquisitions and dispositions. Since the formation of HSP Real Estate Group, Nocera has worked on the highly successful purchase, management and sale of 1372 Broadway with Starwood Capital and the acquisition, redevelopment and sale of 142 West 36th Street and 234 West 39th Street with The Davis Companies. He also worked on the notable asset the Lipstick Building, 292 Madison Avenue and 183 Madison Avenue.
He previously served as Chief Operating Officer for SL Green where he worked for over 16 years. He was primarily responsible for building the company’s management, leasing, construction and marketing departments. He was instrumental in designing and implementing the Companies transformation from a small side street, Grade B Office Leasing and Management company to the largest publically traded owner of Manhattan office space. He oversaw an office portfolio in excess of 25 million square feet and led construction projects including major repositionings of 485 Lexington Avenue, 750 Third Avenue, 100 Park Avenue, 1250 Broadway and 317 Madison Avenue. He also worked on over $7 billion of acquisitions and dispositions.
From 1984 to 1989, he was a broker with the NY office of Coldwell Banker (currently CBRE) and worked as a Landlord Representative for the Cohen Brothers, a prominent New York landlord. Mr. Nocera holds a Bachelor of Arts Degree from Duquesne University.Michael W. Reid serves as Co-Founder and Managing Partner of HSP Real Estate Group. He is responsible for strategic planning, finance and reporting, acquisitions and dispositions, debt financings, and structuring joint ventures. Since the formation of HSP Real Estate Group, Reid has worked on the highly successful purchase and sale of 1372 Broadway with Starwood Capital and the purchase, redevelopment and sale of 142 West 36th Street and 234 West 39th Street with The Davis Companies. He also worked on the notable asset management assignments including the Lipstick Building, 292 Madison Avenue and 183 Madison Avenue.
He formerly served as Chief Operating Officer of SL Green from 2001-2004 where his responsibilities included strategic planning, corporate and real estate operations, finance and reporting, & capital raising in the public and private debt and equity markets and risk management. In this capacity, he worked on over $2 billion of acquisitions and dispositions. He took SL Green public in 1998. Prior to SL Green, Michael Reid was a Managing Director of Lehman Brothers responsible for the REIT Equity practice and lead managed over $7 billion in primary and secondary equity offerings. Mr. Reid worked at Lehman Brothers for fourteen years in sales and trading and real estate investment banking. Prior to joining Lehman, Mr. Reid worked in the real estate banking and acquisition department of The First Boston Corporation. Mr. Reid holds a Bachelor of Arts and Master of Divinity Degree from Yale University.
Mr. Reid currently sits on the Board and serves as Chairman of the Board for Capital Senior Living (CSU: NYSE) and Chairman of the Audit Committee for Inland Residential Properties Trust. -
Financial Services